Internet Explosion: Indians and the Web

According to Google’s Rajan Anandan, 3 times as many Indians will be Internet users by the year 2014. Which is pretty amazing, considering that there are 100 million web users in India right now.
But that’s just the tip of the iceberg when it comes to fascinating statistics regarding Internet adoption in a booming India.
Aayush Arya gives readers a glimpse of the big picture in a recent article in TNW India, “Even with just 8% of its 1.2 billion population online, India is outranked by only USA and China in the list of countries with the most Internet users. And Google thinks that the proliferation of high-speed third-and fourth-generation telecom networks in the country, coupled with the spread of low-cost smartphones, will further the spread of Internet use in India.”
According to research by ViziSense:

• Google Search is used by 65 million users in India

• YouTube is visited by 23 million Indians

• Google+, Google’s new social networking rival to Facebook, is on fire in India with over 3 million users signed up already.

• Not that it’s over for Facebook, the world’s most popular site has almost 43 million Indian users.

While all this growth in India sounds like good news, Google’s Rajan Anandan does have a few concerns. He says the Indian government needs to adopt new policies that are friendlier to the web and he pointed out that the price of smartphones is too high and must be reduced if they are to gain mass acceptance. He also said that Google was working hard with manufacturers to bring down the cost of Androids.
The online advertising market in India is only worth $200 million of the 80 billion dollar global market. Some experts say this is because advertisers continue to pour their money into the country’s traditional media.
Something that could change dramatically by the year 2014!